About
A brand team briefs a campaign. A performance team buys the media. A product team ships features nobody positioned. Nobody owns the system. So growth never compounds, it just resets every quarter.
How we got here
At Unilever, running brand and shopper marketing for FMCG categories where every point of share mattered. At Pernod Ricard, building integrated campaigns across markets that didn't share a playbook. At Taskrabbit, scaling growth across Europe inside a marketplace where supply and demand had to move together. At Porto & Bello and Codeage, running full-funnel growth where brand and performance had no choice but to work as one team, because there wasn't budget for two.
Every one of those jobs taught us the same lesson from a different angle. The businesses that win don't pick brand or performance. They build a system where each one makes the other stronger.
Experience across
Unilever
Global FMCG · brand and shopper marketing
Pernod Ricard
Global spirits · integrated campaigns across markets
Taskrabbit
Marketplace · European growth
Porto & Bello
E-commerce · full-funnel growth
Codeage
DTC wellness · brand and performance as one team
How we work
We don't sell a framework and disappear. We diagnose the actual constraint first, not the loudest symptom. We make one focused bet instead of ten scattered ones. We stay close enough to the number that the CFO trusts what we tell the CEO.
We work as a senior partner, not a vendor. That means we say no to work that won't move the number, even when it's easier to say yes.
Who we work best with
Founders and CEOs who know marketing matters but don't have the senior leadership to run it properly yet.
Teams that have tried agencies, tried in-house hires, and are still missing the one person who connects the whole system.