Work
A short list of the engagements. More detail on request, some of this is under NDA.
European marketplace
Case
The constraint
Growth had plateaued. Brand and performance teams were pulling in opposite directions.
The move
Rebuilt the marketing operating model as one system. Reset the investment mix and the measurement stack behind it.
The result
+27% net revenue year on year. Marketing share of revenue down 20 points.
Consumer platform · UK launch
Case
The constraint
Low unaided awareness in the largest market. Performance media was buying the same intent, more expensively, every quarter.
The move
Led an integrated brand campaign built for reuse across performance. Localised the same idea across the UK, Germany and France.
The result
London unaided awareness from 10% to 30%. +13pt lift in consideration.
DTC wellness · full funnel
Case
The constraint
One small team. Brand and performance had to run as one function or the business would stall.
The move
Fractional marketing leadership across strategy, creative, media and retention. AI-enabled workflows to keep the team lean.
The result
New customer economics inside target. Retention curve compounding month over month.